The Most Important Power Attitude You Can Have

If you’re like most guys, you think of women as a reward in life for working
hard and living right.
It’s a tradition going back in history. In the Middle Ages the beautiful
maiden was the reward for the gallant knight at the end of his long, arduous quest.
Hey, I used to think that way, too. And it led me to believe I’d have to get
the finest car, have the highest-paying job, and spend tons of money on women
in order to get them to like me. All my friends thought that too.
The hell of it was, looking back, none of us had much luck with chicks.
“Man, if I just keep working hard and being a nice guy who knows just the
right kinds of flowers to buy,” I thought, “women will like me.” After all, whenever
you ask a woman for advice, that’s what they tell you to do.
Later, I discovered that women give terrible advice! They provide you
with the roadmap for becoming relationship material only. Take their advice and
you’ll be an easily controlled beta male who has to wait months before sex, as
opposed to an exciting alpha male who women have sex with right away.
As a college sophomore, I had a huge crush on a female roommate of
mine. I did the all the right things I thought I should do to get her to like me. I’d
leave the toilet seat down. I’d buy her CDs. I’d fix things for her in our
apartment. I even cleaned up after her when she’d trash the place.
I was such a sweet guy, she told me. But we never had sex. She never
felt any attraction for me whatsoever. I was just…too…nice. And nice means beta.
Then during my junior year I made friends with a guy who seemed like the
opposite of what I thought a guy should be like. He didn’t spend money on girls,
didn’t eagerly jump to tag along with girls who asked him to go shopping with
them, and didn’t try to impress girls with his car or career ambitions.
Yet this man constantly had women admiring him, orbiting him, flirting
hard with him, and having sex with him.
What he did, I later realized, was convey alpha male qualities that made
women attracted to him on a primal level.

Everything about him and how he conducted himself reflected his
wholehearted belief that he was a good catch. It was the power attitude from
which all of his success flowed.
Because of his belief that he was a good catch, he:
• Would only have sex with women who had earned that honor.
• Would only feel affectionate toward women who had earned that privilege
• Would only be interested in what women said if they said something
interesting and didn’t just blather on.
Once you’ve completely adopted this mindset that you are the catch (not
her), you will have become more attractive.
It’s a fundamental part of human psychology that we tend to assign a higher
value to things that aren’t readily available.
That’s basic supply and demand: whatever is in short supply is demanded
at a higher price than usual.
As I write this book, for example, there’s a reported market shortage of
Splenda artificial sweetener. The company that makes it is trying to build a new
factory because its current factory can’t keep up with demand.
So now, thanks to news stories trumpeting that fact, people who never
would have used Splenda in the first place are buying up months and years of the stuff.
Remember when they brought back the original Coke after introducing New Coke?
From rare baseball cards to stamps, there are examples of the scarcity
principle all over the place. Marketers take advantage of it all the time.
As an alpha male, you can take advantage of this and increase your value
through the following three secrets:

1) Being unavailable to a woman if the benefit you’ll gain is
outweighed by what you’d have to put up with. (If you take that
attitude, how much patience do you think you’ll have for women
who put you in the “relationship” category and make you wait
months for sex? Not much!)

2) Not jumping to return phone calls so quickly. As an alpha
male, you’re a busy man, and women need to earn your attention.
And when you do talk on the phone, often you’ll get off the phone
first, not because some relationship book told you that you have to,
but because you genuinely are a busy man

3) Not being available for dates if you have other things you’re
doing with your life. (And by the way, in order to be attractive to
women, you should be doing things with your life other than chasing skirts.)
Let me say this again, because it’s important—by not always being
available, you will raise your value.
When you adopt the mindset that you are a high value man who decides
for himself if it’s worth his while to spend time with a woman, you will also have
certain rules for behaviors that you will tolerate from her. When she fails to meet
your expectations, you withdraw your attention.
As an alpha male, you live the life that you want, free from needing the
approval of others. (Most people unfortunately do not live the life that they want
for precisely that reason, i.e., that they’re afraid of getting disapproval.)
Therefore, you move towards the things you want and away from the
things you don’t. You’re a man of high value and are worthy of being treated as
such by others.